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Organic Search Engine Optimization: | | Jeff Palmer | | Every aspect of a web site is analysed for it's level of search friendliness. Aspects like the site's title, meta-tags, editorial copy, structure and design, usability and function are all taken into consideration. Four main points of interest: key phrases, inbound Links, usability, site structure are dicussed | |
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SEO Without Usability -- An Exercise in Futility | | Scottie Claiborne | | The author discusses why he abandons sites that are textbook-perfect examples of pure SEO and have reached the top of the search engine results pages. Should they have been pursuing buyers first, and *then* traffic. | |
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Content-rich website setup | | Angelique van Engelen | | Usability refers to the ease with which anyone can navigate a site and achieve the objectives which you have set for it, such as learning how to win their PlayStation 2 games. Your Web site may be wonderful, but if users find it to be unusable or perceive it to be so then it's unlikely they'll get far enough to discover just what's so wonderful about it. | |
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Accessibility Issues Make a Difference | | Scottie Claiborne | | ...many companies don't realize the impact their
design decisions have on the usability and basic functionality of
their site. Solving accessibility problems can
improve the overall experience for all users, so it is worth making
the effort. | |
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The SEO Journey: | | Christine Stander | | By keeping the basics in mind and commencing
your SEO strategy early, you'll ensure that the end result is a
web site that is easy to find by clients and search engine
spiders alike. It will not only speak to your target market, but
be loved by search engine spiders. | |
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Search Engine Positioning: Trends for 2005 | | Fernando Maci á | | As MSN, Google and Yahoo battle for supremacy search engine placement will involve more complex strategies including enrichment of page contents, code correctness, participation in forums, active search for partners and access links, on-line training, usability, accessibility, etc. | |
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10 Search Engine Optimization Blunders to Avoid | | Michael Murray | | Want to a successful search engine optimization (SEO) strategy? Michael Murray gives us 10 common errors that limit search engine rankings and that we should go out of your way to avoid. | |
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When optimising your site why not improve on what professional search engine specialists do? | | Angelique van Engelen | | Usability and accessibilty is what the professional SEO community is focusing on to get traffic numbers up for their clients. Usability is the ease a site can be navigated through links, graphics and text. You will have what is generally considered an 'accessible' website if it can be read by all browsers. | |
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